The Wheatsheaf trades as a traditional town centre pub, which moves between trading throughout the day and the week. The ability to deliver great food and a quality lunch menu are essential for daytime trade, whilst midweek evenings will attract sports viewers with demand for sharing plates and snacks. At the weekends the offer of a great Sunday Roast is essential whilst the Friday and Saturday nights will revolve around a more upbeat offer of music and entertainment with premium drinks, cocktails and wine.
The key to unlocking the business will be in developing community links and maximising use of the function room. The business currently trades with an 80-20% split which is wet-led. However there is a great opportunity to develop the food offer through traditional, good quality, and locally sourced food.