- Great level of accommodation trade
- Beautiful feature building in the market square
- Picturesque hidden landscaped garden
- Several distinct and spacious trading areas
- Rent – 9.5% net turnover with base rent of £35k per annum
“Successful applicants will need to demonstrate a number of key skills reflecting the varied guest base at the Swan. Ideally I’m looking for experienced operators with a sound understanding of running guest accommodation; good food knowledge and experience; proven customer service skills; and an overall appreciation of the need for targeted marketing, especially through social media. These are all fundamental requirements to fully capitalise on the trade opportunities at this pub.
It is likely that the vacancy will best suit a couple or a partnership, and we will particularly welcome applications from operators with chefing experience.”
Scott Rhodes-Ward
Business Development Partner, South West Region
With its prominent central location, the Swan Inn is perfectly placed to capitalise on a good cross section of visitors to Sturminster Newton, an attractive rural market town in North Dorset.
Local market traders operate outside the pub every Monday and there are regular bus services into and out of the town. The licensed trading competition in the town is mainly limited to the White Hart pub (opposite), the Exchange (community and venue site) and the Football Club.
Every September, a hugely popular Cheese Festival is held in the town and there is a well attended carnival every October. This is a good sized pub with guest accommodation that has great business potential for the right operator.
The Swan has a prominent and attractive exterior and a spacious L-shaped interior layout, with well defined trading areas. There is a good sized bar area at the front of the pub and an extensive dining area to the rear, which leads out to the lovely landscaped garden.
The comfortable guest rooms are accessed from a central staircase. They are in good decorative order with historic references to the days when Sturminster Newton held the biggest agricultural market in the South of England.
This is a striking, historic building with great character and the added benefit of guest accommodation.
The domestic accommodation comprises 3 good sized bedrooms, a large lounge, a kitchen, office and a bathroom/WC that are all in excellent condition.
There are also two private parking spaces to the rear of the pub.
Bedrooms – 3
Lounge – 1
Private kitchen – 1
Bathrooms – 1
Office – 1
There is an eclectic demographic of guests for this site and the business benefits from all day trade, with morning coffees, lunches, post-work drinks, guests checking into their accommodation, evening diners and a later drinks trade.
There is significant opportunity here to engage with local guests, and really capitalise on the guest accommodation.
*Trade volumes affected by Covid closures
British Institute of Innkeeping: https://www.bii.org/
British Beer and Pub Association: https://beerandpub.com/
Pre-Entry Awareness Training (PEAT): https://www.bii.org/BII/Industry-Advice/PEAT.aspx
Personal Licence: https://www.gov.uk/government/publications/personal-licence-application–2
FMT is the level of turnover and profit that we believe that the business is capable of delivering if being operated competently. The FMT is usually calculated by the Business Development Partner for the pub to rent, who will produce a shadow profit and loss account for the business which supports the rent. A copy of the shadow profit and loss account will be provided during the recruitment process.
Please see our Code of Practice for more information on FMT and rent. The Fair Maintainable Trade is not a guarantee of levels of trade or profit that will be made from the business – we strongly recommend you seek appropriate independent legal and business advice as part of your Business Plan.
The Full Investment Breakdown for each public house is higher than the minimum investment we will accept. This is because potential Business Partners with the minimum investment available can still be accepted as we are able to offer them financial support for the rest of the monies.
The working capital incorporates the purchase of stock, glassware, loose catering effects and valuer fees – please note the number quoted on this website are based on estimates. The exact costs will be determined on the day you take on the public house by independent valuers and stock takers. Please see our Code of Practice for more information about investment.
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